AEOclub.com Tools Back to Main Site

UTM Link Builder

Create trackable URLs for your marketing campaigns to measure performance in Google Analytics and other platforms.

Generated URL:

How to Use the UTM Builder

1

Enter Website URL

Paste the full URL of the page you want to link to (e.g., `https://www.aeoclub.com/tools-learnings.html`).

2

Fill in Campaign Parameters

Complete the required fields (`utm_source`, `utm_medium`, `utm_campaign`) to identify the traffic source.

3

Add Optional Parameters

Use `utm_term` for paid keywords and `utm_content` to differentiate between ads or links pointing to the same URL.

4

Copy & Use Your URL

The final URL is generated automatically. Click the "Copy URL" button and use it in your marketing campaigns.

Frequently Asked Questions

UTM (Urchin Tracking Module) parameters are simple tags added to the end of a URL. When a user clicks the link, these tags are sent back to your Google Analytics account, allowing you to track exactly where your visitors are coming from and which marketing campaigns are most effective.

  • Source (utm_source): The referrer, like `google`, `facebook`, or `newsletter`.
  • Medium (utm_medium): The marketing medium, such as `cpc`, `email`, or `social`.
  • Campaign (utm_campaign): The specific campaign name, like `summer_sale_2025` or `new_tool_launch`.
  • Term (utm_term): Used for paid search to identify the keywords for this ad.
  • Content (utm_content): Used for A/B testing and content-targeted ads to differentiate links that point to the same URL.

There are a few common reasons. First, ensure you are looking in the correct report: In Google Analytics 4, go to `Reports > Acquisition > Traffic acquisition`. Second, data can take 24-48 hours to appear. Finally, make sure there are no redirects on your server that might be stripping the UTM parameters from the URL before it reaches your site.